Marketing utility
Use this UTM link builder to add campaign tracking parameters to a website URL for analytics platforms. Your link updates as you type and stays entirely in your browser.
Generated URL
ReadyAdd a destination URL and your campaign details.UTM basics
UTM parameters are short labels added to a link so analytics platforms can identify the campaign that brought a visitor to a page. Source identifies where the click came from, medium describes the channel, and campaign names the promotion.
Use term for a paid-search keyword and content to compare variants such as a header button and a footer link.
Worked example
For a summer email promotion, a link might use utm_source=newsletter, utm_medium=email, and utm_campaign=summer-sale. Consistent lowercase names and hyphens make reports easier to group and compare.
UTM parameters are visible in the URL. They should describe marketing activity, never include private information, email addresses, or customer identifiers.
FAQ
A UTM link is a normal destination URL with campaign parameters added to it, helping analytics tools attribute visits to a source, medium, and campaign.
No. They are query parameters that are passed with the URL; the page still opens at the same destination unless the site has its own logic for them.
Yes. Existing query parameters and any fragment after a # are preserved, then the UTM parameters are added or updated.
No. Many analytics and reporting systems recognise UTM naming conventions, and the parameters can also help you organise campaign reporting yourself.
Use a consistent lowercase convention. Hyphens are generally easier to read in reports than spaces, although this builder safely encodes either.
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